Insights and Analysis for the Data-Driven Enterprise
By Greg Brown, Marketing Director at Melissa DataWhether you use your customer database for direct marketing, transactional mailings or provide...
James E. Sullivan, Project Manager, Optic Nerve Direct MarketingHere are six things you should consider when organizing a direct mail campaign:1....
By Lea PierceIt always floors me how many so-called "experts" leave money on the table by forgetting to use a postscript (or P.S.) in their...
By Pat Friesen, direct response copywriter and creative strategist"What's new in direct mail?" is one of the most frequently asked questions I get...
By Craig Simpson, freelance direct mail consultant If a campaign is not tracked properly, you could end up wasting thousands on your next mailing. As...
By Tracy A. Gill, Ballantine Corp. When it comes to direct mail, everyone wants to find a way to get the same return on less investment. As one of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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