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Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning | Global Intelligence Blog

Written by Melissa Team | Jun 12, 2018 7:00:00 AM

Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning

Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes

Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is advancing the promise of big data using semantic technologies and machine reasoning. These tools help break through enterprise bottlenecks by enabling targeted data curation, integration, and interoperability of complex data. Melissa Informatics will introduce semantic technologies and demonstrate their role in improving data quality, integration, and enrichment in complex data environments in a new webinar titled “Make Your Data Lake Great Again.” Register here for this interactive online discussion, slated for Wednesday, June 27, 2018, at 11:00 a.m. Pacific/2:00 p.m. Eastern.

Attendees will gain a better understanding of challenges and costs associated with traditional data cleansing and integration methods, as well as how to use advanced NoSQL databases, ontology-enabled machine reasoning, and global semantics standards for data interoperability. Industry takeaways include:

  • How to define semantic technology and its applications
  • How to clean, connect, and access mission-critical data more effectively
  • A look at the World Wide Web Consortium, exploring standards and shared goals for global data, interoperability among applications, and strategies for addressing enterprise bottlenecks
  • How, why, and when to use advanced ontology-enabled machine reasoning, illustrated with a live demo

“As industries such as health sciences face complex, changing data requirements, semantics and machine reasoning is becoming critical to realizing research and business goals,” said Bob Stanley, senior director, customer projects, Melissa Informatics. “The right enterprise data strategies not only reduce risk, time, and cost, but also reveal much greater value by creating interoperability with existing data that is underused and hidden in applications, files, and databases.”

Click here to register for this free webinar. To connect with members of Melissa’s informatics or global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

 About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

About Melissa Informatics

Melissa Informatics extends the capabilities of Melissa’s global intelligence software and services to support world leaders in life sciences, biotechnology, pharmaceutical, and medical industries by harnessing the entire data lifecycle for business, pharmaceutical and clinical data. Our software and services bring data quality and machine reasoning together for insight and discovery by intelligently cleaning, connecting, and harmonizing multiple sources to offer interoperable data. Melissa Informatics reduces time and cost to benefit from clean, richly connected data. Revealing deeper data relationships from complex, dynamic data through machine reasoning operations, Melissa Informatics ensures the most reliable information in mission critical financial services, healthcare, and life science informatics. For more information or free product trials, visit www.Melissa.com/informatics or call 1-800-MELISSA (635-4772).

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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence