Insights and Analysis for the Data-Driven Enterprise
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in...
Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here's more of what your fellow CMOs think of...
Picture this - you can now place your company logo on a U.S. postal stamp. How's that for added branding? Personalized postage, here we come....
By Valerie Kendrick, President of Kendrick Resources LLCSince I am a hard core stickler for correct grammar in writing, I am surprised I am now going...
By Alan SharpeBusiness-to-business direct mail marketers have learned through testing that a letter in an envelope usually generates more sales and...
by Ray Jutkins That is the question. A big decision you must make is whether or not to use teaser copy on the outside of your envelope. Teaser copy...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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