Insights and Analysis for the Data-Driven Enterprise
By Joe Vitale Hypnotic Marketing's Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of...
By Lee Marc SteinMost direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut...
Mike Porter, President, Print/Mail ConsultantsA lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though...
By Ray Jutkins When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper....
Format, the cover letter, the reply form, the premiums and/or freemiums ... all key components of a direct mail package. But the most key component...
By Alan Sharpe What do your prospect's read first when they receive your direct mail package? According to direct mail consultant Allyn Kramer, there...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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