Insights and Analysis for the Data-Driven Enterprise
by Ray Jutkins That is the question. A big decision you must make is whether or not to use teaser copy on the outside of your envelope. Teaser copy...
Envelopes evoke emotion - so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving...
Speaking as a panel member on "Maximizing Customer Engagement in Direct Mail" at the recent DMA conference, Carlton Shufflebarger, brand manager of...
By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so...
---By Joy Gendusa, owner of PostcardManiaYou have to market to stay ahead in business today. Even if you live in a small community, marketing plays a...
By Dean RieckThe envelope is the Rodney Dangerfield of direct mail. It just doesn't get any respect. After all, its purpose is not to position your...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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