Melissa's

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

Touch of Class

By Steve Monteith, manager of Transactions & Correspondence, USPS With the economy ticking back, marketers are looking for new, creative ways to...

Melissa Team Jul 28, 2017
Direct Mail

Money-Saving Strategies for Direct Mailers

For more than 20 years, we have seen 15% to 20% of all mail files in such poor shape that often the client says, "just mail it" to avoid delays or...

Melissa Team Jul 28, 2017
Direct Mail

Success–or Not–Is in the Details

By James Sullivan, Project Director of Optic Nerve Direct Marketing Emulating best practices is one approach to achieving marketing success. But,...

Melissa Team Jul 28, 2017
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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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