Insights and Analysis for the Data-Driven Enterprise
By Jason R. Hanson, author & founder, National Real Estate Investor MonthListen; before you read any further, go grab a pen and pad of paper, because...
By Craig Huey, president of Creative Direct Marketing GroupThey arrive in the mail and, because of their large bulk, always stand out.A card deck is...
By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
By Susan Plonkey, VP of Sales, USPS®As marketing budgets improve, now is the time to add mail to the mix.The nation's economy continues to gain...
By Dean Rieck, direct mail copywriter"Why do you cook with the oven door cracked open?"It seemed like a logical thing to ask, but my wife gave me one...
By Dean Rieck, direct mail copywriter Mention the United States Postal Service® in a group of direct marketers and you'll get a half-hour rant on the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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