Insights and Analysis for the Data-Driven Enterprise
By Rick Rover, senior vp of operations, StreamliteWhen customers open their holiday purchases this year, most won't think about the supply chains...
George Hague, vice president, J. Schmid & Assoc"My printer told me to call you," the man blurted, with obvious panic in his voice. "I'm on press and...
By Charlotte Huff, Deliver MagazineConsumer direct mail has one overriding goal: to inspire a purchase, whether that's a toaster oven or a trip to...
By Dean Rieck, direct mail copywriterNo matter how powerful your direct mail might be, it is still just a bunch of paper that arrives in the mailbox....
By David Mammano, Founder/CEO, Next Step PublishingConsidering that my company publishes a national magazine for college-bound teenagers, you might...
By James E. Sullivan, Project Manager, Optic Nerve Direct MarketingI love my direct mail; I look forward to reviewing every piece of the mail in my...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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