Insights and Analysis for the Data-Driven Enterprise
Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name!...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your...
When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may...
While cryptocurrency may still be far from being accepted as legal tender in most countries, it is one of the reigning investment routes. The...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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