Insights and Analysis for the Data-Driven Enterprise
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need...
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the...
Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name!...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may...
Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
#45/B, Green Arch
3rd Floor, 1st Main Road
3rd Stage, J.P. Nagar.
Bangalore-560078, India