Insights and Analysis for the Data-Driven Enterprise
Cryptocurrency is relatively young in the financial ecosystem but it has grown rapidly. As of 2021, there were over 300 million crypto users in the...
In today’s world where customers don’t always meet the buyers when making a purchase, It’s largely an anonymous experience and brands must rely on...
You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...
When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery,...
Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to...
Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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