Insights and Analysis for the Data-Driven Enterprise
You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...
When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery,...
Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to...
Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a...
The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a...
2022 has seen a sharp increase in the use of data-driven models for businesses. The data management and data analytics industry has grown...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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