Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

customer database

Unverified Data: The Hidden Virus In Your CRM

Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142