Insights and Analysis for the Data-Driven Enterprise
The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more...
To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never...
With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a...
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed...
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many...
Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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