Insights and Analysis for the Data-Driven Enterprise
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed...
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many...
Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people...
In today’s digital era, sending mail by post seems unnecessary. But, it’s still a very effective way to reach out to your audience. Direct mail has...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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