Insights and Analysis for the Data-Driven Enterprise
When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may...
While cryptocurrency may still be far from being accepted as legal tender in most countries, it is one of the reigning investment routes. The...
Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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