Insights and Analysis for the Data-Driven Enterprise
This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the...
Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name!...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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