Insights and Analysis for the Data-Driven Enterprise
The year 2021 is upon us, and moving in a rather fast paste, with many industries hit hard by the pandemic, this coming year may be a chance to...
It all starts with accurate addresses We start this article by asking you what hurdles are resonating in your business today, we’re talking about the...
Regulation and technology are constantly being regarded as the key drivers in banking and although, they play a crucial role, it is data and the...
2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new...
The continuing rise in digitalisation has led to businesses embracing digital operations. Online businesses saw an even bigger uplift during the...
Within financial services and insurance, KYC checks play a key role in compliance and regulation. These service providers have regulated institutions...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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