How to Measure Data Quality – 7 Metrics to Assess the Quality of Your Data
There’s no doubt about it – the better the quality of your data, the more useful it will be for decision making. Though many companies aspire to have...
Insights and Analysis for the Data-Driven Enterprise
There’s no doubt about it – the better the quality of your data, the more useful it will be for decision making. Though many companies aspire to have...
Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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