Insights and Analysis for the Data-Driven Enterprise
76% of respondents to a recent survey agreed to share personal data but their willingness to do this does not make the process of collating data any...
Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s...
Today organizations source their data from websites, social media, IoT devices, clickstream analysis, custom applications and more. Each source...
Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML...
Managing cargo movement is one of the most critical aspects of maintaining a smooth supply chain. Whether you’re sending cargo from the warehouse to...
When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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