Insights and Analysis for the Data-Driven Enterprise
A hospital or clinic’s reputation is built on how it treats patients and their caregivers. In turn, patient treatment is dependent on the data...
Until the COVID pandemic, there were many people who preferred visiting the bank to make transactions rather than making online transactions,...
Covid 19 has literally forced all retailers to build an online presence. E-commerce sales are consistently growing and there’s very little that can’t...
From a box of blueberries to bake a cheesecake for dessert to everyday lentils and vegetables, a growing percentage of home cooks are getting their...
Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize...
Machine Learning (ML) is helping businesses across industries solve problems and deliver tangible benefits. The chatbots customers interact with, to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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