Product Announcement: UNISON – Achieve Big Data Success

Introduction Around the data steward world, there is a desire for something innovative, fresh, powerful, and most importantly, secure! Large corporations are constantly searching for tools to streamline their workflow – a tool that will make their employees more efficient and reduce the ‘busy work’ of analytics. UNISON will be the platform that will take the world of data by…

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Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s…

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Research from Melissa Reveals Hidden GDPR Risks to U.S. Firms

Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties Rancho Santa Margarita, CALIF – May 15, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced highlights of its new research showing U.S. companies are still unprepared for the E.U.’s General Data Protection Regulation…

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[WEBINAR] Getting Big Data in Shape – Quality, Cleansing, Data Management

Data quality initiatives are the backbone of the enterprise – the basis for analytics and decision-making. Yet even the best analytics systems are only as valuable as the data they contain. So how trustworthy is your data? Is its current state accurate enough to support your business analytics initiatives? Attend CRM Magazine’s Roundtable webinar where an expert panel will address the data…

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Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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Melissa Data Completes the Data Quality Circle with Addition of Profiler Tool for SQL Server Integration Services

Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts Rancho Santa Margarita, CALIF - March 17, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company's flagship developer suite, Data Quality Components for SQL Server…

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Melissa Data and Semarchy Partner to Integrate Data Quality and Master Data Management

Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations Rancho Santa Margarita, CALIF - November 12, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM)…

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Managing Unique Customer Identities with Master Entity Indexes

By David Loshin In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles. But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access…

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Melissa Data and Blu Sky Form Strategic Alliance to Solve Healthcare Data Management Challenges

Rancho Santa Margarita, CALIF- January 14, 2014 - Melissa Data, a leading provider of global contact data quality and integration solutions, today announced its strategic alliance with Blu Sky to solve growing data management challengesin healthcare markets. Melissa Data offers a comprehensive platform for data integration and data quality, and Blu Sky provides data capture technologies optimized for EpicCare software…

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