Making Data Work for Your Geospatial Challenges

Anyone who has looked at flood data knows that FEMA is not the answer. It's not that FEMA doesn't try to accurately map what they believe to be floodable areas. It's that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower…

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Do More for Less – the Power of Email Marketing

According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap or free in many cases (if you already have an email list, for example). So, how do you leverage this affordable platform and do more…

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How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your…

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Business Coder Firmographics: Employee Contact Information

The last major update to the Business Coder Web Service includes the addition of employee contacts for the entered business, allowing for the retrieval of employee names and their respective titles. The next major update to Business Coder will feature an upgrade to the employee contact list returned. Aside from the name and title, contacts will now also give back…

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Melissa’s Improvements in Dynamics CRM

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.   We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data.…

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BusinessCoder Now Returns Contact Info & Job Titles to Optimize B2B Marketing

BusinessCoder's vital firmographics have expanded! We are pleased to announce new updates which include the addition of contact information and job titles to the return fields available. Enhance your business contact database, generate fresh leads, and optimize B2B marketing. Reap rewards this year with multiple selects that help you gain a full picture of your B2B database. Get company names,…

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Little Cart Lost: Melissa Data’s Answer to Shopping Cart Abandonment

Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy. He loved helping them peruse everything from run-of-the-mill groceries and toiletries to the exciting new smart TVs and holiday decorations. But there was one part…

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Melissa Data Boosts Your Business Relationships So You Can Celebrate High Returns this Season

Does your holiday marketing need an elf for an assistant? Let's be real, who doesn't? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from from now and on into the new year. Check it out! 1. Create a Tight Campaign StrategyTidy up your contact data before launch day. Achieve better returns when…

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Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey's apartment. What name appears on the address label?Rachel: Oh! Chandler gets it! It's Chandler Bing!Monica: No!Ross: I'm afraid the TV Guide comes to "Chanandelor Bong."Monica: I knew that! Rachel! Use your head!Chandler: Actually, it's Miss Chanandelor Bong.FRIENDS Season 4, Episode 12 Bad Contact Data isn't new - it has created…

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