The Horrifying Facts of Your Data

Author | Data Cleansing, Data Enrichment, Data Quality | accurate data is essential, affordable data cleansing, data decay, data enrichment, data quality, dirty data, Halloween, Scary Facts, Stale Data, the 1-10-100 rule, verification

The spirit of Halloween is brewing and it seems like no better time to take a look at the horrifying reality of your data.

91% of businesses suffer from dirty data. Whether you choose to face it or run away from it, the terrifying fact remains – your data is decaying at a rate of 2.1% per month. That means that in just one year, up to 22.5% of your database will be incorrect, stale, and unusable.… Read More