Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Build in Data Quality Right the First Time

Blog Administrator | Data Integration, Data Management, Data Quality | , , ,

Tackling complex data quality and data integration projects is now easier than ever – with Melissa Data’s newly launched Professional Services. The program joins together your company’s development and data management teams, with our own in-house data quality analysts. The goal: to help you accelerate adoption of our powerful data quality solutions, and realize immediate ROI.


For more information, click here.… Read More