MatchUp – Global Intelligence Blog

January 28, 2019 Author Data Cleansing, Duplicate Elimination, GDPR

Google Gets Nailed for GDPR

Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL.…

November 8, 2017 Blog Administrator Address Verification, Matching, Tips & Solutions

Tips & Tricks for Global MatchUp Matching Strategies

by Tim Sidor, Data Quality Analyst In the past we've discussed implementing different matching strategies based on how you would like your records grouped. For example. By "Address"? or by "Name and Address". The former would match 'John' and 'Mary Smith' at the same household, whereas the latter would identify them as unique entities. For Global processing, even after determining…

September 27, 2017 Blog Administrator Matching

Matchcode Caveats – How to Solve Them

By Tim Sidor, Data Quality Analyst"The more advanced I make my matchcode, the more duplicates I'll identify." This is an assumption - true or false - that many of our new users to MatchUp make, but often leads to false dupes, no dupes, or a process that seems to run forever. "Why?" Adding more columns of conditions, can be looked…