matching - Global Intelligence Blog

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Melissa Team | Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution | Data Compliance, data matching, data quality, deduplication, duplicate data, Fuzzy Matching, GDPR, matching, SCV, Single Customer View

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the “match” goalposts, how to test your SCV platform, and what you need to do to keep your organization GDPR compliant.… Read More

Is Your Data GDPR Compliant Yet?

Melissa Team | Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution | Data Protection, data quality, Data Regulation, Digital Identity Verification, EU Data, GDPR, identify matching records, matching, Single Customer View

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018. It not only affects European organizations, but any companies worldwide who market and have eCommerce operations that reach a European audience.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Tips & Tricks for Global MatchUp Matching Strategies

Blog Administrator | Address Verification, Matching, Tips & Solutions | global address, global verification, match, match code, matching, MatchUp

by Tim Sidor, Data Quality Analyst

In
the past we’ve discussed implementing different matching strategies based on how
you would like your records grouped. For example. By “Address”? or by “Name and
Address”. The former would match ‘John’ and ‘Mary Smith’ at the same household,
whereas the latter would identify them as unique entities.

For
Global processing, even after determining and selecting a general strategy,
‘Address’ for example, it might still require knowing the expected address
formats of the source data that needs to be compared and thus reevaluate the
logic.… Read More

How to Do It All with Melissa

Blog Administrator | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data Quality, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Components for SSIS, Full Contact Authentication, Geocoding, Global Address Verification | clean data, data quality, know your customer, matching, solutions catalog

With
Melissa, you can do it all – see for yourself with the brand new Solutions
Catalog. This catalog showcases products to transform your people data (names,
addresses, emails, phone numbers) into accurate, actionable insight. Our
products are in the Cloud or available via easy plugins and APIs. We provide
solutions to power Know Your Customer initiatives, improve mail deliverability
and response, drive sales, clean and match data, and boost ROI.… Read More