Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s June issue to see Melissa’s article: Taking Action to Void Undeliverable-as-Addressed Mail.… Read More

Carpe DM!

Blog Administrator | Article, Creative, Direct Mail | , ,
By Alan Rosenspan, President, Alan Rosenspan & Associates
Remember how much direct mail you used to receive?
How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?
Not anymore.
Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 – and it doesn’t look to improve any time soon.
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How to Deal with “Do Not Mail” Mania

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By PostCom, Association for Postal Commerce
These days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who are relentlessly pursuing state and federal legislation that would stringently limit your ability to use mail within your business.
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Prospect Better to Grow Existing Lists

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
 
Greg Grdodian, President, Edith Roman-ePost Direct
Do you know what you’re doing? That’s not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place?
If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods.
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Simple Rules to Make the Most of List Rentals

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,

By Dave Scott, CEO, Marketfish

The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn’t successful, they assume list marketing doesn’t work, and never try it again.
If testing is done right, it can be a powerful tool for any direct marketer.
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