Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & AssociatesRemember how much direct mail you used to receive?How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?Not anymore.Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 - and…

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How to Deal with “Do Not Mail” Mania

By PostCom, Association for Postal CommerceThese days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who…

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Prospect Better to Grow Existing Lists

Greg Grdodian, President, Edith Roman-ePost DirectDo you know what you're doing? That's not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place? If it's time to generate more top-line revenue, then it's time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First,…

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Simple Rules to Make the Most of List Rentals

By Dave Scott, CEO, MarketfishThe secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn't successful, they assume list marketing doesn't work, and never try it again.If testing…

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9 Things to Put in Your List Welcome Messages

By Mark Brownlow, Email Marketing ReportsThe list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They're often marketing disasters...using technical jargon to simply state that address X was added to List Y. Not very engaging.The reason they're so bad is that they usually get set up…

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Get Consumers’ Attention with Local Listings

Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy, and consistency of this data--called local listings--can turn into a gold mine if the information is managed properly.So, why are…

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Demographic Targeting With a Bankruptcy List

By Dave Morgan, Expert Author, ArticlesbaseThe bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of individuals and businesses who can provide marketing opportunities for a great variety of organizations providing services for debt management, debt counseling, and even high risk lenders who charge an increased rate of interest to individuals with an inferior…

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Use a Specialty Mailing List to Find Customers and Increase Sales

Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business' services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources to spend searching for the desired…

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