The Half-Life of Data

Author | Big Data, Data Cleansing, Data Quality, Global Data Quality | , , , , ,

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.

In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More

Catch Bad Data Before it Wrecks Your Business

Blog Administrator | Data Cleansing | , , ,

Did you know that bad data can wreck your business? That’s
right, not updating, verifying and maintaining data is having a bigger impact
on your business than you realize. Bad data is costly and it provides inaccurate information. This ends
up affecting communication and sales strategies that, in the long run, affect and may potentially wreck your business.

Don’t let bad data wreck your business.… Read More

Melissa Data Completes the Data Quality Circle with Addition of Profiler Tool for SQL Server Integration Services

Blog Administrator | Address Quality, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Data Management, Data Profiling, Data Quality, Data Quality Components for SSIS, Data Warehouse, MDM, Press Release, SQL Server Integration Services | , , , , , ,

Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts


Rancho Santa Margarita, CALIF – March 17, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company’s flagship developer suite, Data Quality Components for SQL Server Integration Services (SSIS).… Read More

Data Profiling: Pushing Metadata Boundaries

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Management, Data Profiling, Data Quality, Golden Record | , , , , ,

By
Joseph Vertido
Data Quality Analyst/MVP Channel Manager

Two truths about data: Data is always changing. Data will always have problems. The two truths become one reality–bad data. Elusive by nature, bad data manifests itself in ways we wouldn’t consider and conceals itself where we least expect it. Compromised data integrity can be saved with a comprehensive understanding of the structure and contents of data.
… Read More