What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased.… Read More

Need Data for a Key Decision? Try These 8 Sources

Melissa Team | Analyzing Data Quality, Clean Connections, Data Quality | , ,

Data drives most businesses. But what happens when you lack data to make a critical decision? How do you collect the data, and at what cost?

Before acquiring missing data, define your objective. It could be answering a question, such as, “How do my sales compare to competitors?” Or, “What products should I launch?” Perhaps, “How do I increase sales from existing customers?”… Read More

Carpe DM!

Blog Administrator | Article, Creative, Direct Mail | , ,
By Alan Rosenspan, President, Alan Rosenspan & Associates
Remember how much direct mail you used to receive?
How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?
Not anymore.
Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 – and it doesn’t look to improve any time soon.
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How to Deal with “Do Not Mail” Mania

Blog Administrator | Article, Creative, Direct Mail | , ,
 
By PostCom, Association for Postal Commerce
These days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who are relentlessly pursuing state and federal legislation that would stringently limit your ability to use mail within your business.
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Prospect Better to Grow Existing Lists

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
 
Greg Grdodian, President, Edith Roman-ePost Direct
Do you know what you’re doing? That’s not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place?
If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods.
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