The new IP Locator Object allows users to identify where Internet visitors are coming from to help increase click-through and sales. Available as either an API or a Web service, it helps companies enhance geotargeting initiatives and identify Internet user’s geographic location; including country, region, city, lat/long, ZIP Code™, ISP and domain name, all without invading, or being perceived as invading, the visitor’s privacy. See the full press release here!

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