What is IP Geolocation & Why is it Important for E-commerce?

Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least being aware of what IP geolocation is and what it is capable of in ecommerce. Let’s dig in. IP addresses are what make communication over…

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Melissa Data Announces New IP Address Locator Tool

The new IP Locator Object allows users to identify where Internet visitors are coming from to help increase click-through and sales. Available as either an API or a Web service, it helps companies enhance geotargeting initiatives and identify Internet user's geographic location; including country, region, city, lat/long, ZIP Code™, ISP and domain name, all without invading, or being perceived as invading, the…

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