WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns
Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor identification and enhanced contact data, marketers can quickly generate new leads, improve lead scoring, and create highly personalized omnichannel marketing campaigns.
“Real-time intelligence drives better business operations, including effective marketing. Identification of web visitors streamlines the customer journey by placing prospects into the sales funnel at the optimum time,” said Greg Brown, vice president, marketing, Melissa. “By engaging at the customer’s exploratory phase, an organization can form a lasting impression and deliver more relevant communications at every stage of the buying cycle.”
Accessible through Melissa Direct, Melissa’s one-stop shop for data tools and services for marketers, WebVisitor enables businesses to track their website traffic through a simple script added to web pages. Data returned includes overall domain visitors, as well as exact pages a user visited and how frequently. Contact data is then enhanced, tapping into Melissa’s comprehensive database of 2+ billion records to add information such as name, address, phone, and email. Latitude/longitude coordinates, as well as IP addresses, can be added to define location, empowering marketers to geo-fence campaigns and determine new levels of interest from specific audiences.
Marketers can opt to supplement contact data further with detailed demographics such as age, marital status, household income, and more―with the option of deeper profiling to identify returning site visitors as priority prospects. Depending on business needs, reports are provided within a user dashboard that may be updated hourly, daily, weekly, or monthly.