Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight when used properly and that applies to property hunting today more than ever before.

  1. Knowing Property Aspects Prepares you for Negotiations

Confidence is key in negotiating – and confidence comes from knowledge! Gain the upper hand in your negotiations by being prepared with all the knowledge you need to fine-tune your negotiation strategy. With all the history of the property at your fingertips, as well as specific aspects of the physical property itself, make informed negotiation points on criteria like sale price, appliances, risk score, pending inspections and much more.

  1. Make Informed Decisions about a Property’s True Potential

It’s easy to have high expectations and idealize what a property has potential to become (Hey, we’ve all been fascinated by the miracles on HGTV at least once in our lives. Am I right?) However, high risk does not always yield high reward. Be your own best researcher and gain the knowledge you need about your property’s past, which can lead to informed decisions about its future. Information on appraised land, value, improvement and market will all help to inform you of your property’s potential.

  1. Physical Elements of a Property Directly Impact Profits

Learn about your property’s physical elements before-hand to better prepare yourself for deeper investigation upon inspection. From plumbing fixtures to topographical code, understand exactly what to expect before even stepping foot on the property. All of the physical attributes of the target property will determine your investment decisions, including building information like year built, number of bedrooms and baths, utilities, etc. Plus, land info.

  1. Easily Compare Between Properties

Having all this data at your fingertips, comparing properties couldn’t be easier. The differences, benefits and risks between potential investments become more and more clear with better utilized data. Know exactly how to prepare yourself or your client for the buying process as well as any future plans and potential for each property.

  1. Capitalize on Market Opportunities

Keep an eye on attractive properties that you think will lead to big profits or begin to hone in on your client’s dream home. With all the data already in your in-house records, searching for properties with specific attributes becomes a breeze, so you can strike an opportunity while the iron’s hot to beat the competition.

The most difficult and most important part of any professional research is knowing whether the information you trust to power your decisions is reliable. With countless sources of information across the Internet, how is one to be sure? One reliable option is Melissa’s Property Data solution which provides all the above-mentioned property elements as well as nearly 400 more. Explore all these property elements for more than 140 million U.S. properties.

Inquire with Melissa today to power your data-driven decision-making tomorrow! Call 1-800-MELISSA or visit Melissa.com.