Melissa Shares Five-Step Holiday Preparedness Plan for Retailers at North American Holiday Season Summit

Melissa Team | 2021, Customer Identities, Ecommerce, Email Verification, Marketing, North American Holiday Season Summit, Phone Verification, Press Release

Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience

Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More

Technology for Marketing 2018

Melissa UK Team | Email Marketing, Marketing, News & Events, United Kingdom | , , , , , ,

Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees, we’re gearing up for an exciting two days. But a lot of our clients have been asking: ‘What is Technology for Marketing?’

We spoke to Tiffany, our Marketing Coordinator in London, to give us all the details on TFM.… Read More

Making Data Work for Your Geospatial Challenges

Melissa Team | Data Enhancement, Data Enrichment, Geocoding, hazard data, Hazard Hub, IP Location, Location Intelligence, Marketing, Property Data | , , , , , , , , , , , ,

Anyone who has looked at flood data knows that FEMA is not the answer. It’s not that FEMA doesn’t try to accurately map what they believe to be floodable areas. It’s that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower valuations tend to generate lower taxes. … Read More

Do More for Less – the Power of Email Marketing

Blog Administrator | Email Marketing, Marketing | , ,

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example). So, how do you leverage this affordable platform and do more without
spending more?
Read More