Technology for Marketing 2018

Melissa UK Team | Email Marketing, Marketing, News & Events | , , , , , ,

Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees, we’re gearing up for an exciting two days. But a lot of our clients have been asking: ‘What is Technology for Marketing?’

We spoke to Tiffany, our Marketing Coordinator in London, to give us all the details on TFM.

Well, TFM is one of the only events in the UK dedicated to martech – it’s the one place where marketers get together to be innovative, creative and inspired. The event boasts over 100 marketing technology providers (including ourselves) who will be giving practical tips on how to integrate technology into your marketing. It’s a chance for interactive learning, networking and socialising with some of the leading brands in the martech space. For more information, you can visit the official website here.

The Melissa team will be exhibiting on both days and you can find us at Stand T222 where we will be talking everything data helping you to really know your customer and make the most out of your marketing campaigns. Our data solutions mean that you will have the most up to date and accurate contact data for all your marketing needs!

So what can you expect from us on the day? Our sales team are finalising their presentations, the tech team are creating interactive demos and our marketing team are getting a bit too excited on social media and our branded goodies. With this being said, expect lots of action from our stand and don’t forget to grab your exclusive TFM discount!

If you’re attending TFM and want to set up a 1-to-1 with the team, you can register your details here and one of our team will get back to you to arrange a time!

Key Information:

Technology for Marketing 2018

Olympia London

26th – 27th September 2018

Melissa Global Intelligence: Stand T222

Making Data Work for Your Geospatial Challenges

Blog Administrator | Data Enhancement, Data Enrichment, Geocoding, hazard data, Hazard Hub, IP Location, Location Intelligence, Marketing, Property Data | , , , , , , , , , , , ,

Anyone who has looked at flood data knows that FEMA is not the answer. It’s not that FEMA doesn’t try to accurately map what they believe to be floodable areas. It’s that FEMA is politically driven. As a city, you do not have to participate in FEMA mapping. Why would you not participate? Well, properties in flood zones tend to have lower valuations, and lower valuations tend to generate lower taxes. Even as an individual you can exempt yourself with a LOMA. A LOMA establishes a property’s location in relation to the Special Flood Hazard Area (SFHA). LOMAs are usually issued because a property has been inadvertently mapped as being in the floodplain, but it is actually on natural high ground above the base flood elevation.

Melissa customer wanted to sell flood insurance to prospects that were in flood zones but not likely to flood and not in flood zones but likely to flood. They had three primary targets, properties in 100 year flood zones that were not likely to flood, properties in a 500 year flood zone that were not likely to flood, and properties in FEMA minimal risk zones that were likely to flood. The customer realized that they needed a way to understand the current FEMA designation for the target properties but also have an independent flood likelihood evaluation of the property. For them, we created a sample set of customers utilizing HazardHub risk data that looked something like this:

Image

Then they created a targeted list by selecting B and C score prospects from the 100 year and 500 year flood plains and D and F score prospects from the minimal risk flood zones. This scoring and these selections are available nationwide and provided the customer with the ability to selectively target the types of customers that they were interested in from a risk exposure perspective. While this example discusses flood, this works for any natural hazard where properties are exposed, both personal property as well as commercial property. If you have data challenges to solve, perhaps the Melissa team can offer the location intelligence solution needed. Melissa supports geospatial professionals in the goal of mapping innovation in location-based services, analytics and decision-making powered by location intelligence. We provide a wealth of location data enrichments including global geocoding to derive latitude and longitude from an address, and geo-enriched data for IP addresses. We offer other types of specialized data including U.S. property and mortgage data (type and number of buildings on a parcel, property age, construction, sales value, and more), demographics (household income, marital status, residence data, credit information, and more), and risk and natural hazard information (wind, water, ground and wildfire) that can be linked to location data to reveal relationships and trends. Our data feeds easily into popular data visualization and analytics platforms for ease of use and up-to-the minute accuracy. When you need to solve global challenges with geospatial technology, turn to Melissa– your single, trusted source for authoritative reference data.

Written for Directions Magazine – Header Image via @directionsmag

Do More for Less – the Power of Email Marketing

Blog Administrator | Email Marketing, Marketing | , ,

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example). So, how do you leverage this affordable platform and do more without
spending more?

 

Here are five things
to consider to help boost sales for your next campaign.

 

1. 
Target New Prospects

The main reason you market is to get more customers, right?
Well, email marke
ting is a great way to do that. You can target prospects based on
any number of factors–including age, date of birth, and even Zip Code! So, even
if your bus
iness is a local pizza place, email marketing makes it easy to
ensure your custo
mers (and potential customers) are always in the know about
promotions, events, and new offers.

 

2. 
Reignite Your Postal Database

Already have a list of customers and their physical addresses?
Want to get their emails based on that information so you can reach them on two
fronts? An email append service can breathe new life into your customer lists.
All you need is a customer name and address, and you’ll get a corresponding
email addresses to match. From there, add them to your email list, and
voila–instant email marke
ting!

 

3. 
Cut Down on Marketing Costs

Marketing is one of the most powerful tools for your business,
but if you’re spending more than you make in return, is it worth the cost?
Probably not. Luck
ily, you don’t have to spend an arm and a leg on email marketing
campaigns. The biggest costs associated with running this kind of campaign are
found in te
mplates, buying email lists if you don’t have them, and
purchasing a service that sends your campaigns, too. To save money, find a
provider like that offers a
full-service
email marketing tool
to do all the design, implementation,
and tracking for you, saving you time and money.

 

4. 
Strengthen Relationships

Reach out to your customers early and often, keep them at the
forefront of ev
erything you do, and include them as much as possible. With email
marketing, this is easier than ever. You can connect with your customers
directly, offer them i
nsight into your company and new product offers, or even send
them coupon codes that give them a special deal they can’t find elsewhere. By
bringing the conversation  to their
inbox, you’ll strengthen your relationship with every cu
stomer.

 

5. 
Improve Communication

In 2017, “Hello, Customer” just doesn’t cut it. To improve
communication with and understanding of your customers, implementing
personalization tactics can work wonders. If you know the customer’s name,
address the email directly to them. If you know they bought a pepperoni lover’s
special from you a month ago, remind them how delicious it was and offer them a
coupon for their next purchase. Being personal and communicative goes a long
way with every cu
stomer, and a good email marketing solution will target by age,
income, gender and/or home value, and more.

 

Now that you’re prepared, give it a shot with a free trial of Melissa’s
Email Marketing Service
! We design,
send, analyze, and track, for an all-in-one solution to help you reach your
customers more effectively.

 

 

How to Know Customers Are Who They Say They Are

Blog Administrator | Analyzing Data, Analyzing Data Quality, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Data Quality, Full Contact Authentication, Global ID Verification, Identity Resolution, Marketing, Personator | , , , , ,

In 2015 alone, 62% of companies were targets
of payment fraud. As customers increasingly conduct their financial affairs
online and via mobile devices, risk management and fraud prevention become more
and more difficult. So, how do you know customers are who they say they are?

Short of reaching through the computer,
tablet, or smartphone screen and verifying a customer with your own eyes, there
are a plethora of ways that help you better know your customer, manage risk,
and even prevent fraudulent transactions.

Age & National ID Verification

The first step to customer authentication is
to match a customer’s national ID (for example, their social security or
driver’s license numbers) and date of birth. Better authenticate a customer’s
ID documents and simplify compliance with any age restrictions or purchase
laws, while improving customer service at the same time. Instantly verify that
the customer purchasing your age-restricted goods is old enough to legally make
that purchase.

Name-Address Matching

The second step is to match name to address to
confirm the person buying your product or service isn’t giving you false
information. Personator leverages a comprehensive dataset containing billions
of records to confirm and match current names and addresses with the highest
degree of accuracy. Our powerful, real-time tools and services help you achieve
entity resolution and compliance, as well as better know your customer and
reduce, or even eliminate, the need for manual review.

Address Correction & Formatting

Next, you’ll want to add in what’s missing
from customer data entry, legacy systems, sales input, and anywhere else your
records come from. Add missing street suffixes, state/province/administrative
area info, and standardize addresses to specific country formats using Advanced
Address Correction (AAC) to verify that addresses are accurate and deliverable
to real locations.

Contact Data Validation

Validation concerns more than just a name or
address – it needs to look at all aspects of people data, from names and
addresses to phone numbers, email addresses, geocodes, IP locations,
demographics, and more. Determine that the given postal address for every
customer is deliverable, the email address exists, the name associated with a
mobile device and whether the phone number is active and callable, and the
given name is in a valid format. You can even trace customers with geocodes and
IP locators to manage risk and ensure compliance.

Melissa’s Personator® World Edition can
help meet all of these needs. Personator is a customizable web service that
fits all your ID verification process and risk management requirements. It can
help optimize onboarding and fraud detection in Ecommerce, AML Compliance,
Customer Due Diligence, Card Not Present, Know Your Customer (KYC), and
FinTech/RegTech arenas.

Try Personator free for 30 days to see how it
can transform your business’s safety and compliance.

Read more “How to Know Customers Are Who They Say They Are”