Relationship between Data Quality and MDM

Melissa IN Team | Data Quality, India, Master Data Management | , , ,

When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with a plethora of data and it doesn’t help that the data is varied and formatted in different ways.… Read More

5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding.… Read More

Why Address Autocomplete Is So Crucial For Ecommerce Sites

Melissa IN Team | Address Autocomplete, India | , , ,

Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your success. That said, simply having a website isn’t enough. Your website must be easy to navigate, let you onboard customers quickly and yet give you all the information needed to deliver the product to your customers.… Read More

Know Your Customer (KYC) Procedures For Banks In 2020

Melissa IN Team | India, KYC | , , , , , , , , ,

With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a branch of the bank, Knowing Your Customer (KYC) has become more important than ever before. This refers to the processes followed by banks to verify the identity of a customer.… Read More