Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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New Report Examines Dueling Priorities in Banking: Identity Verification and Customer Experience

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by Melissa…

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Reasons Why Verification Of Identity Is Crucial In Emerging Markets

In the film Face Off, John Travolta steals the identity of the antagonist by undergoing a face transplant. He could access everything that the opponent has by doing this. But in reality, one does not need a face transplant. As more and more transactions have moved online, getting the personal details of another person is good enough to gain access…

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Enterprise Demand for Identity Verification and Address Management Fuel Global Growth for Melissa

Melissa Opens New Locations in Europe and Asia to Deliver Data Quality Solutions to Expanding Financial Services, Healthcare, and Ecommerce Markets Rancho Santa Margarita, CALIF – February 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced global growth in support of enterprise customer needs for identity verification and address management solutions.…

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ID Verification: a growing trend

Within financial services and insurance, identity verification plays a key role in compliance and regulation. These service providers are regulated institutions who use identity verification platforms to verify customers and their documentation as part of their KYC and AML policies. Verifying your identity with these providers is crucial not only because it helps to build mutual trust between yourself and…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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