Are You Ready for 6AMLD?

Melissa UK Team | 2021, Global ID Verification, Identity Verification, Personator, Personator World, United Kingdom

6AMLD, being asked by EU member states that financial institutions must make implementations to comply with its new measures by June 2021, this in tail will add even more rigid laws and procedures in place of what we already see as a stringent measure.

This is mostly due to increased digitalisation increasing year to year, which is amounting to more digital threats from cybercriminals finding loopholes in the regulatory system. The effect of 6AMLD will show more clarity for businesses needed to adapt, while assuring tougher penalties, encouraging cooperation but more importantly amending its amour to continue the fight against money laundering and financing of terrorism.

So, what is the difference between 5AMLD and 6AMLD?

In the rise the money laundering across a thriving list of activities including, online trading, business transactions, aiding and abetting to funding terrorism has led the UK to bring in a set of regulatory requirements issued by the European Union (EU) which we formerly know as The Anti Money Laundering Directive. It aims at shielding the financial system by mandating the requirements of certain procedures from financial institutions, legal persons active in professional activities, auditors, trusts, company service providers to trading goods and the extent of payments made over a certain threshold.

The key elements of the Anti-Money Laundering Directive (AMLD) are:

– Ongoing monitoring of risks and potential threats

– Data production and compliance which highlights GDPR.

– Audit trails and record-keeping

– Identification of customers which includes identity verification and authentication through various official documents and personal screening, this is also known as customer due diligence.

Moving forward, we have seen continuous anti-money laundering directives put in place from 1991, all the way to 2021 where the new 6AMLD which aims to ‘harmonise’ the definition of money laundering across the EU even further. This is to amount to the penalties included which such acts, which aim to become harsher if caught and also expending its regulatory scope on the number of offences that fall under the definition of ‘money laundering’.

The changes from 5AMLD are the following.

Aiding and bedding – which attempts to commit an offence of money laundering are now considered as the act itself which brings a similar penalty to an individual or group. This is generally aimed at complex money laundering schemes where multiple parties may be involved.

Extension of criminal liability which allows further prosecution and punishment of an individual or person, company, or partnership. This will also affect AML/CFT responsibility upon employees and employees acting separately.

Extension of the minimum prison sentence of 4 years for laundering offences which is an increase of 1 year from the previous year.

To promote the ongoing drive of greater EU member state cooperation which includes sharing requirements between jurisdictions so criminal prosecution for connected offences can take place is more than one EU member state.

What does this mean for the UK?

Well, the British government has opted out of any further anti-money laundering regulations and the EU’s AMLD measures for that matter. This is due to Brexit movements away from the EU and instead choosing to follow the Sanction Act 2018 which proves to be a better fit for the UK’s regimes.

This act is largely compliant to the current AMLD measures which gives a maximum penalty of fourteen years if caught money laundering which exceeds the 4 year minimum of 6AMLD.

Support MRZ, OCR and Liveness checks for compliance in today’s digital environment 

With more extreme measures and implications, financial and related institutions which are adhering to 6AMLD must be complying with the latest AML and KYC technologies. Such technologies will safeguard any potential downfall or cracks within a company’s system on how they onboard customers and act towards the whole customer due to the diligence factor.

Plain and simple, having these solutions in place with ensuring your organisation is complying with these new measures set.

The first is using Digital ID & Document Scanning which uses machine-readable (MRZ) and optical character recognition (OCR) functionality.

Ideally, this works by the customer being able to take a photo of their selected document which then MRZ technology will lift the needed information like date of birth, name, nationality etc to prove that the id is genuine and validated in real-time. The next step is when a user is asked to take a selfie, which optical character recognition is triggered to combine all the relevant information taken from the person photo and verify that it is the actual person. This combined process has proven to be an effective identity verification solution and is already being widely used amongst many institutions.

Liveness checks, such as eye movement and facial feature detection proves to be a crucial element when verifying your customers, this is due to fraudsters getting creative and using methods like 2D images and video playback to slip through facial recognition technology and show they are the person they are impersonating. This can have an impact on organisations having to comply with KYC and AML measures as it affects their overall customer due diligence and demonstrating their compliance with regulatory checks.

Successful AML / KYC screening involves access to clean global consumer data. 

Physical ID and biometric presence are one aspect of identity verification but screening their name against global sanction and watchlist are also necessary as AMLD measures become tighter.

This involves having access to government agency, credit agency, politically exposed persons (PEP) and sanction checks which have billions of records worldwide and reputable data streams. This can ensure that a person is not wanted for any crimes related to AMLD and to give the 2 + 2 and proof of address check, a key part to any KYC and AML screening process as this is also done in real-time.

With 6AMLD demonstrating further crackdown on cybercrime and money laundering acts, being able to stay consistent with new compliance measures means implementing the right data quality and identity verification solutions. This includes the mentioned MRZ, optical character recognition, biometrics and gaining access to billions of consumer records worldwide for screening purposes, not only will this future proof your organisation but ensure protection against the growing threat of cybercrime and fraudulent activity.

Internet World: Melissa präsentiert Lösungen für die internationale Adressprüfung

Melissa DE Team | 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Adressen-Autovervollständigung, Adressprüfung, Adressvalidierung, Big Data, Data Management, Data Quality, Data Quality Services, Datenqualität, Digital Identity Verification, Ecommerce, eIDV, Germany, Global Address Verification, Global Business, Global Data Quality, Global ID Verification, Identitätsprüfung, International Address Verification, News & Events, Personator, Personator World, Press Release, Presseberichte, Trade show | , , , , , , , , , , , , ,

Globaler E-Commerce erfordert zusätzliche Maßnahmen für eine großartige Customer Journey / Melissa verfügt mit seiner 35-jährigen Firmengeschichte über umfassende Erfahrung bei der Validierung von Kundendaten

Köln/München. Besucher der diesjährigen Internet World können sich am Stand von Melissa (Nummer: CO38) umfassend über das Thema internationale Adressprüfung informieren. Dieses ist aufgrund der kontinuierlichen Globalisierung und des damit verbundenen steigenden Wettbewerbsdrucks für E-Commerce-Anbieter eine der größten Herausforderungen. Dazu zeigt Melissa Lösungen, die Adressen aus aller Welt beim Online-Kauf in Echtzeit prüfen und auch vervollständigen. Damit wird auf der einen Seite die Customer Experience optimiert. Anbieter profitieren auf der anderen Seite von validen Adressdaten, die eine reibungslose Bestellabwicklung ermöglichen.
Die Internet World findet am 10. und 11. März 2020 auf dem Münchener Messegelände statt.


Etwa ein Fünftel eingegebener Adressen sind falsch

Gemäß Melissas Adressprüfung und internen Berichten liegt der Anteil falsch eingegebener Adressen bei rund 20 Prozent. Häufige Fehler sind Buchstaben- oder Zahlendreher oder einfach falsche Daten, die aus Gewohnheit eingetippt werden. Werden diese Fehler nicht sofort erkannt, hat das weitreichende Konsequenzen: Pakete können nicht fristgerecht zugestellt werden, was zu Nachfragen führt und zulasten der Kundenzufriedenheit und der daraus resultierenden Kundenbindung geht. Darüber hinaus steigt die Bearbeitungs- und Retourenquote, was zusätzliche Kosten verursacht. Die 1-10-100-Regel belegt, dass die Qualität der Daten bereits bei deren Eingabe erfolgen soll. So kostet die Überprüfung eines Datensatzes bei der Eingabe lediglich ein Euro. Dagegen schlägt eine spätere Korrektur mit zehn Euro zu Buche. Wenn sich ein Unternehmen über längere Zeit nicht um die Datenqualität kümmert, steigen die Kosten auf 100 Euro pro Datensatz.

Valide Adressdaten sind Voraussetzung für eine großartige Customer Journey

„E-Commerce-Anbieter haben vor allem aus Kosten- und Imagegründen ein gesteigertes Interesse an validen Adressdaten“, sagt Çağdaş Gandar, Managing Director Europe bei Melissa, und erläutert: „Nur wenn diese Angaben stimmen, können Bestellungen zuverlässig und ohne Zeitverzögerung abgewickelt werden.“ Melissa bietet dafür passende Lösungen an, die Anschriften bei der Eingabe in Echtzeit aus mehr als 240 Ländern prüfen, korrigieren oder auf mögliche Fehler hinweisen. „Aufgrund der Tatsache, dass der Online-Handel internationaler geworden ist, gewinnt dieses Thema immer mehr an Bedeutung“, so der Managing Director weiter. „Denn in vielen Ländern sind die Standards für Adressen unterschiedlich und Unternehmen sind kaum in der Lage, eine Adresseingabe nach den jeweiligen Standards ohne Software-Unterstützung zu prüfen.“ Die dazu passenden Lösungen von Melissa basieren auf umfassender Erfahrung und gewachsenen Kooperationen mit weltweiten Partnern. Das Unternehmen feiert im Jahr 2020 sein 35-jähriges Bestehen und konnte in dieser Zeit seine Lösungen konsequent an den Marktbedürfnissen ausrichten.


Autovervollständigung reduziert Frust beim Online-Shoppen

Die Technologie von Melissa beinhaltet außerdem die Adress-Autocompletion. Mit dieser Funktion können E-Commerce-Anbieter die Customer Experience und damit ihren Umsatz steigern. Die Sicherstellung von korrekten Adressen ist ein zentrales Thema im E-Commerce, so eine Umfrage von NAPCO Research. Dabei gaben 31 Prozent der Einzelhändler an, dass sich der Kaufprozess auf ihrer Webseite durch die Verifizierung und Autovervollständigung der Adressen im Vorfeld deutlich verbessern würde. 55 Prozent der Befragten sagten, dass sich der Prozess insgesamt verbessern würde. 52 Prozent der Einzelhändler gaben an, dass es sehr wichtig sei, die Gebühren und Kosten für fehlgeschlagene Lieferungen zu reduzieren oder zu beseitigen. Der Eingabeassistent von Melissa verhindert, dass Kunden ihren Bestellvorgang im Checkout abbrechen. Dies ist der Fall, wenn die Shop-Lösung eine Adresseingabe nicht akzeptiert. Melissas Lösung komplettiert eingegebene Adressen in Echtzeit, sodass der Kunde den Bestellvorgang schneller abschließen kann. Die Quote von Warenkorb-Abbrüchen sinkt damit maßgeblich. Gleichzeitig wird das Customer Onboarding zuverlässig abgeschlossen.


Unter der E-Mail-Adresse haben Besucher der Internet World die Möglichkeit, vorab einen Besprechungstermin zu vereinbaren. Wer außerhalb dieser Veranstaltung mit den Mitarbeitern von Melissa in Kontakt treten möchte, kann die Website besuchen oder unter der Telefonnummer +49 221 97 58 92 40 anrufen.


Über Melissa:
Melissa ist ein führender Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen. Melissa unterstützt Unternehmen bei der Kundengewinnung und -bindung, bei der Validierung und Korrektur von Kontaktdaten, bei der Optimierung des Marketing-ROIs sowie beim Risikomanagement. Seit 1985 ist Melissa für Unternehmen wie die Mercury Versicherung, Xerox, Disney, AAA und Nestlé ein zuverlässiger Partner bei der Verbesserung der Kundenkommunikation. Weitere Informationen:

Ihre Redaktionskontakte:

Melissa Data GmbH

Laura Faßbender

Cäcilienstr. 42-44

50667 Köln

Tel.: +49 221 97 58 92 46



good news! GmbH

Bianka Boock

Kolberger Str. 36

23617 Stockelsdorf

Tel.: +49 451 88199-21


Data Quality in the Insurance Sector

Melissa UK Team | Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

The importance of Data Quality in the Insurance sector

Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices.

However, data needs to be clean and accurate to add value to a business, and nowhere is this more important than for those in the insurance sector. Insurers need to have a deep insight on their data to be able to asses and provide accurate quotes, keep track of fraudulent activity, streamline operations and deliver effective customer retention.

A good place to start to ensure they are using accurate data is using an autocomplete service to deliver fast and precise address verification. This was something we recently covered in our blog Address Autocomplete for eCommerce: Better Conversion Rates. Using such a service will help deliver a seamless customer experience and therefore ensure better conversion rates.

Data quality tools like Melissa’s Address Verification service offers autocomplete functionality and more. It plays a vital role in not only validating and fixing incorrect customer addresses and other contact data, but delivers additional benefits, particularly to the insurance industry.

Assessing quotes: Today, insurers can use multiple sources of data to evaluate risk profiles of an individual or company. A particularly important source is our Address Verification tool, which provides a standout Geocoding solution for businesses like insurers. It can be used to pinpoint latitude & longitude coordinates to asses ‘risk’ in a specific location of earthquakes, fire or other natural disasters.

By being able to be so targeted with the geocode tool insurers can revaluate customer policies and potentially be in a position to lower their premiums, if the data provided allows – increasing customer retention.

Contact Data & CRM Systems: By implementing a contact data verification tool, such as our Address Verification service, it’s possible to verify a customer’s postal address, phone, email and even check for duplicate records in a CRM system. This will enable a faster processing time for claims and streamline operations. Marketing efforts will also be more effective with contact data verification enhancing the accuracy of contact details, enabling the insurer to communicate more efficiently by email, phone, post, etc.

ID & Fraudulent Claims: It’s possible to improve the process of identifying fraudulent claims by combining Melissa’s ID verification solution where an insurer can establish if a person is who they say they are – importantly matching them to the correct property – with the Address Verification product.
Data quality is key in preventing the use of misleading or incorrect information which can cause issues and increased costs down the line. Hence, at all touch points, new data sets should be checked and analysed to gain deeper insight and knowledge into customers and their behaviour. Having the appropriate data quality solutions ensures all policyholder information is collected accurately, which is essential to improving operational proficiency and creating a single customer view.