Category: Email Marketing | Global Intelligence Blog

The Benefits of Email Verification

Melissa UK Team | E-Mail, Email Append, Email Marketing, Email Verification

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue.

We also know that something with an everyday core value comes with everyday problems, which brings us to the subject of email list hygiene.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Technology for Marketing 2018

Melissa UK Team | Email Marketing, Marketing, News & Events | big data, data quality, future of marketing, KYC, marketing technology, martech, technology for marketing

Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees, we’re gearing up for an exciting two days.

Do More for Less – the Power of Email Marketing

Blog Administrator | Email Marketing, Marketing | email marketing, strengthen customer relationships, target prospects

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example).… Read More