Email Marketing - Global Intelligence Blog

Improving Email Deliverability with Global Email Verification

Melissa Team | E-Mail, Email Marketing, Email Verification | data cleansing, data quality tools, email verification, global email service, global email verification

Some mail providers have additional authentication systems in place such as SPF, DKIM, and DMARC which may prevent your email from making its way into your recipient’s inbox. These authentication protocols are designed as a response to increased spam and fraud within the email industry. The more authentications that are in place by the receiving mail server, the more secure the email process is.… Read More

Drip Email Marketing – How to Get Started – With Examples to Inspire You

Melissa IN Team | Email Marketing, India | Business, drip campaigns, email marketing, examples

Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your relationship with them. A drip email campaign is basically a series of automated emails that can be personalized to the customer’s name and the action that triggers the email. Drip emails can be sent when customers sign up for an account, when a shopping cart is abandoned, after placing an order, etc.… Read More

Melissa Highlights the Marketing Impact of Data Quality at the B2B Marketing Expo/Los Angeles

Melissa Team | 2022, Customer Experience, Data Enhancement, Data Quality, Direct Mail, Email Marketing, Mailing Lists, Press Release, Trade show, Uncategorized

Onsite demonstrations will show marketing professionals how clean, current, and complete data contribute to effective campaigns and programs

Rancho Santa Margarita, CALIF – March 30, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced the company will exhibit and share its array of data quality tools for marketers at the B2B Marketing Expo on April 6 and 7 at the LA Convention Center in Los Angeles.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Technology for Marketing 2018

Melissa UK Team | Email Marketing, Marketing, News & Events, United Kingdom | big data, data quality, future of marketing, KYC, marketing technology, martech, technology for marketing

Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees, we’re gearing up for an exciting two days. But a lot of our clients have been asking: ‘What is Technology for Marketing?’

We spoke to Tiffany, our Marketing Coordinator in London, to give us all the details on TFM.… Read More