The Benefits of Email Verification

Melissa UK Team | E-Mail, Email Append, Email Marketing, Email Verification

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue.

We also know that something with an everyday core value comes with everyday problems, which brings us to the subject of email list hygiene. Keeping your email list clean, verified and up to date is very important.

A company’s email list will become obsolete over time. This is due to people moving jobs, changing email providers, and using new email addresses. In fact, more than 22% of an email list goes bad within a year!

This can leave businesses with more bounces than genuine subscribers, resulting in falls in delivery rates and a bad reputation.

So, what’s the simple answer to fix this issue? Email Verification!

Keeping a verified and clean email list means scrubbing it through an Email Verification Service to cleanse out the old and ugly addresses. These are the invalid, abandoned, catch-all, or spam emails that are preventing your efforts from reaching a live inbox.

Below is a list of benefits of an email verification service.

Lower bounce rates:

 The most obvious and immediate benefit of an email verification tool is that it reduces bounce rates.
Stats show that a bounce rate greater than 5 – 6% indicates that your list is out of date and needs to be cleaned to prevent that figure from increasing, and protect your email marketing ROI.

Highlights and prevents errors:

Acting like a filtering mechanism, embedding an email verification API tool will highlight any typographical errors which can be made in the signup stage, or when entering contact information for further communication efforts. It ensures that correctly formatted and correctly spelt emails are entered into your database. The services should also be able to ping an email to verify that the email address is accurate, the inbox is live and can receive mail.

Sending reputation:

Marketers should make sure they have a good reputation with recipients they are sending their message to. This means delivering to active inboxes or they could be penalised.

Inboxes tend to have spam filtration systems which train themselves how to handle certain pieces of mail. This links back to the IP address and domain you are sending from, which considers the number of live inboxes that sender is reaching. This tends to leave some businesses in the ‘spam trap’ if their email lists are out of date.

By sending communications to verified audiences it will lower the chance of your IP address being identified as spam. This leads to a higher inbox deliverability score, resulting in being a trusted sender, which ultimately gives you more space in your subscriber’s inbox!


Becoming blacklisted impacts on your sender score. Eventually an inbox can only accept so many emails marked as spam until the sender ends up blacklisted. Like a spam trap, a blacklisting is designed to stop criminal, fraudulent and spam activities happening within email systems. Getting blacklisted will prevent your messages from reaching that server and it could take some time to be delisted. Legitimate businesses need to make sure to avoid being blacklisted by practicing list hygiene.

Save money, make money, and maximise on your revenue opportunities

No one wants to send messages to non-existent or inactive email addresses, put their business at risk of being blacklisted, and damage their sender reputation.

This blog showcases the importance of having an email validation tool embedded into your organisation. It guarantees a cleaner, more up to date email list leading to better inbox placement, and engagement; resulting in greater revenue opportunities.

This blog was written by Melissa – are pound supplier of global data quality solutions, if your email campaigns are lacking or your email data needs cleansing, contact us for a free trial.

Technology for Marketing 2018

Melissa UK Team | Email Marketing, Marketing, News & Events | , , , , , ,

Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees, we’re gearing up for an exciting two days. But a lot of our clients have been asking: ‘What is Technology for Marketing?’

We spoke to Tiffany, our Marketing Coordinator in London, to give us all the details on TFM.

Well, TFM is one of the only events in the UK dedicated to martech – it’s the one place where marketers get together to be innovative, creative and inspired. The event boasts over 100 marketing technology providers (including ourselves) who will be giving practical tips on how to integrate technology into your marketing. It’s a chance for interactive learning, networking and socialising with some of the leading brands in the martech space. For more information, you can visit the official website here.

The Melissa team will be exhibiting on both days and you can find us at Stand T222 where we will be talking everything data helping you to really know your customer and make the most out of your marketing campaigns. Our data solutions mean that you will have the most up to date and accurate contact data for all your marketing needs!

So what can you expect from us on the day? Our sales team are finalising their presentations, the tech team are creating interactive demos and our marketing team are getting a bit too excited on social media and our branded goodies. With this being said, expect lots of action from our stand and don’t forget to grab your exclusive TFM discount!

If you’re attending TFM and want to set up a 1-to-1 with the team, you can register your details here and one of our team will get back to you to arrange a time!

Key Information:

Technology for Marketing 2018

Olympia London

26th – 27th September 2018

Melissa Global Intelligence: Stand T222

Do More for Less – the Power of Email Marketing

Blog Administrator | Email Marketing, Marketing | , ,

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example). So, how do you leverage this affordable platform and do more without
spending more?


Here are five things
to consider to help boost sales for your next campaign.


Target New Prospects

The main reason you market is to get more customers, right?
Well, email marke
ting is a great way to do that. You can target prospects based on
any number of factors–including age, date of birth, and even Zip Code! So, even
if your bus
iness is a local pizza place, email marketing makes it easy to
ensure your custo
mers (and potential customers) are always in the know about
promotions, events, and new offers.


Reignite Your Postal Database

Already have a list of customers and their physical addresses?
Want to get their emails based on that information so you can reach them on two
fronts? An email append service can breathe new life into your customer lists.
All you need is a customer name and address, and you’ll get a corresponding
email addresses to match. From there, add them to your email list, and
voila–instant email marke


Cut Down on Marketing Costs

Marketing is one of the most powerful tools for your business,
but if you’re spending more than you make in return, is it worth the cost?
Probably not. Luck
ily, you don’t have to spend an arm and a leg on email marketing
campaigns. The biggest costs associated with running this kind of campaign are
found in te
mplates, buying email lists if you don’t have them, and
purchasing a service that sends your campaigns, too. To save money, find a
provider like that offers a
email marketing tool
to do all the design, implementation,
and tracking for you, saving you time and money.


Strengthen Relationships

Reach out to your customers early and often, keep them at the
forefront of ev
erything you do, and include them as much as possible. With email
marketing, this is easier than ever. You can connect with your customers
directly, offer them i
nsight into your company and new product offers, or even send
them coupon codes that give them a special deal they can’t find elsewhere. By
bringing the conversation  to their
inbox, you’ll strengthen your relationship with every cu


Improve Communication

In 2017, “Hello, Customer” just doesn’t cut it. To improve
communication with and understanding of your customers, implementing
personalization tactics can work wonders. If you know the customer’s name,
address the email directly to them. If you know they bought a pepperoni lover’s
special from you a month ago, remind them how delicious it was and offer them a
coupon for their next purchase. Being personal and communicative goes a long
way with every cu
stomer, and a good email marketing solution will target by age,
income, gender and/or home value, and more.


Now that you’re prepared, give it a shot with a free trial of Melissa’s
Email Marketing Service
! We design,
send, analyze, and track, for an all-in-one solution to help you reach your
customers more effectively.