Melissa Comments on Its Flagship Data Quality Tool Used in the Arizona Ballot Review

Melissa Team | 2021, Address Correction, Customer Identities, Fraud Prevention, Identity Verification, NCOA, Personator, Press Release, USPS | , , ,

Melissa’s Personator is proven and widely adopted in smart data quality strategies for federal, state, and county agencies

Rancho Santa Margarita, CALIF – September 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today commented on its Personator data quality tool being utilized in the Maricopa County ballot review effort.… Read More

Melissa Shares Five-Step Holiday Preparedness Plan for Retailers at North American Holiday Season Summit

Melissa Team | 2021, Customer Identities, Ecommerce, Email Verification, Marketing, North American Holiday Season Summit, Phone Verification, Press Release

Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience

Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More

Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale.… Read More

Identity: A two-way relationship between businesses and consumers

Melissa UK Team | Biometrics, Customer Identities, Ecommerce, Fraud Prevention

We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen).

The rise of technology has uplifted the extensive use of digital databases & CRM systems, where many industries utilised this platform for better customer contact, service, and marketing to current and potential customer emails used for engagement efforts.… Read More