Quality Foundational Data: The Key to Effective Digital ID Verification

Melissa Team | Address Correction, Address Verification, Biometrics, Customer Experience, Customer Identities, Customers, Data Cleansing, Data Quality, Digital Identity Verification, eIDV, Fraud Prevention, Full Contact Authentication | , , , , ,

Digital identity verification (also known as electronic identity verification, or eIDV)  is a must for e-commerce retailers that want to safely and conveniently onboard customers while combating fraud – but what’s the best way to leverage eIDV and realize its full benefits? Let’s take a look at what foundational data is, and why the quality of it matters when it comes to eIDV.… Read More

Why Your Business Needs Address Verification

Melissa Team | 2023, Address Autocomplete, Address Validation, Address Verification, Customer Experience, Data Quality, Ecommerce, Global Address Verification | , , ,

Address verification is the foundation for business success. 

We hear and say it all the time. But what exactly can having correct, standardized addresses do to help your business? In this post, we’ll take a look at a few different ways address verification can help businesses with ecommerce growth, increase conversions, and improve customer retention. 

For a quick overview, feel free to check out and download our address verification infographic!… Read More

Positive Customer Experience sorgt für mehr Kundentreue

Melissa DE Team | 2023, Adressen-Autovervollständigung, Adressprüfung, Adressvalidierung, Customer Experience, Datenqualität, Germany | , , , ,

Wer im Internet einkaufen möchte, hat die Qual der Wahl: Beim Googeln nach dem gewünschten Produkt werden zahlreiche Anbieter angezeigt. Betreiber von Online-Shops sind deshalb gut beraten, ihren Kunden von Anfang an ein positives Einkaufserlebnis zu bieten. Schließlich ist die Konkurrenz nur einen Mausklick entfernt.

Die wichtigsten Kriterien der Customer Experience beim Online-Shoppen

Aussagekräftige Produktinformationen, transparente Preisangaben, genaue Liefertermine und unterschiedliche Bezahlmöglichkeiten gehören zum kleinen Einmaleins, das Shop-Betreiber beherrschen sollten.… Read More

Melissa Highlights the Marketing Impact of Data Quality at the B2B Marketing Expo/Los Angeles

Melissa Team | 2022, Customer Experience, Data Enhancement, Data Quality, Direct Mail, Email Marketing, Mailing Lists, Press Release, Trade show, Uncategorized

Onsite demonstrations will show marketing professionals how clean, current, and complete data contribute to effective campaigns and programs

Rancho Santa Margarita, CALIF – March 30, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced the company will exhibit and share its array of data quality tools for marketers at the B2B Marketing Expo on April 6 and 7 at the LA Convention Center in Los Angeles.… Read More

Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale. With aggregated data from disparate resources, Melissa’s tools and services resolve customer identity and enhance profiles by connecting to and between marketing channels such as email, social, direct, and in-store options. Marketers gain access to a single view of the customer, allowing clear, comprehensive insight into customer behavior and preferences. 

Read more “Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing”