Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale.… Read More

Customer Interactions

Blog Administrator | Address Quality, Analyzing Data Quality, Customer Centricity, Data Quality | ,

By David Loshin

In my last set of posts, I suggested that organizations reconsider the scope of the concept of the “customer” and how redefining the relationship between the organization and a customer. More to the point, I wanted to begin to explore how managing the different aspects of the customer relationship can enhance customer centricity, improve the customer experience, and eventually lead to increased profitability.

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Managing Customer Connectivity

Blog Administrator | Analyzing Data, Analyzing Data Quality, Customer Centricity, Data Management, Data Quality | , , , , , , , , ,

By David Loshin

At the end of our last entry, we had come to the conclusion that standardization of potentially variant data values was a key activator for evaluating record similarity when looking to group customer records together based on any set of characteristic attributes.
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Centricity and Connections: Clearing the Air

Blog Administrator | Address Quality, Analyzing Data, Customer Centricity, Data Quality, Record Linkage | , , , ,

By David Loshin

There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that bind individuals together (either tightly or loosely). And in the last post, we looked at some examples in which linking customer records into groups was straightforward when the values to be compared and weighted for similarity are exact matches.

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Customer Centricity and Connections: Establishing the Link

Blog Administrator | Customer Centricity, Data Management, Data Quality, Record Linkage | , ,

By David Loshin

In my last post, we began to look at the value proposition for grouping individual customers into logical groupings. We began by looking at a grouping that generally appears naturally, namely the traditional residential household.

We talked about householding in a previous blog posting, but it is worth
reviewing the basic approaches used for determining that a group of individuals
share a household.… Read More