5 Benefits Of Improving Salesforce CRM Data Quality

Melissa IN Team | CRM, India, Salesforce | , , , ,

Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to which you can lower prices and replicate product features  such that they are no longer an USP.

Keeping your customers happy is the key to customer loyalty. When they feel like their voice is either not heard or needs not met, they quickly turn to competition.… Read More

Unverified Data: The Hidden Virus In Your CRM

Melissa IN Team | CRM, Data Quality, India | , ,

Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an average of $15 million each year. The longer poor-quality data stays in your system, the higher the losses attributed to it.

Consider this example – a typographic error in entering customer records leads to Mr. Jones’s email address being noted as jonse@gmail.com… Read More

Melissa Named Leader in Data Quality G2 Grid Report Summer 2021

Melissa Team | 2021, Address Verification, CRM, Data Quality, G2 Crowd | , , ,

Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – July 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Summer 2021 on G2, the world’s leading business solutions review website.… Read More

[WEBINAR] Reduce Delivery Costs in Dynamics CRM

Cassidy Littleton | Address Verification, CRM, Express Entry, Geocoding | , , ,

Address accuracy is critical for companies that need to ensure shipments reach the right destination or to direct consumers to locations for pickup, drop-offs, repairs or other business reasons.

For companies using Microsoft Dynamics 365 (CRM) to store addresses (accounts, customers, contacts, etc.) without the Field Service app, there is no way to make sure addresses are accurate. Incomplete or incorrect addresses result in unnecessary and burdensome costs to a business when shipments are sent to the wrong location or returned to sender, and drivers waste time and fuel going to locations that don’t exist.… Read More

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

Melissa UK Team | Address Validation, CRM, Data Management, Data Quality, United Kingdom

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle.

CRM platforms can be used for continuous communications with current and potential prospects and are playing a vital role across all sectors.… Read More