Insights and Analysis for the Data-Driven Enterprise
Customer data comes from many different places—from forms on a webpage, during checkout, or other onboarding processes. This leaves a lot of room for...
Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income...
Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence Rancho Santa Margarita, CALIF - January...
For those of you who didn't make it to Melissa Data's first webinar this morning, here's what you missed: Ira Whiteside, a BI architect, and Bud...
By Joseph Vertido, Data Quality Solutions Manager In our BusinessCoder Cloud Service, we've compiled and consolidated a multisource, central database...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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