Insights and Analysis for the Data-Driven Enterprise
Understanding and engaging your target audience is crucial for successful marketing. Learn how to find and connect with your audience effectively.
Strategic deployment of DQ tools by casinos and gaming operators fosters customer engagement while mitigating risk and advancing regulatory...
Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar Online session will highlight the role of customizable,...
Customer data comes from many different places—from forms on a webpage, during checkout, or other onboarding processes. This leaves a lot of room for...
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a...
Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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