Insights and Analysis for the Data-Driven Enterprise
Customer data comes from many different places—from forms on a webpage, during checkout, or other onboarding processes. This leaves a lot of room for...
By David Loshin There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that...
The TDWI Checklist Report on Product Data Quality points out the most pressing technology requirements for improving the quality of product data: 1....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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