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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

USPS

Address Quality – Take 2

By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the...

validation

Contact Concepts and Customer Centricity

By David Loshin I recently taught a half-day seminar on an introduction to master data management, and every time I teach that course, I preface the...

USPS

Notorious ZIP Codes

ZIP codes are something that people have learned to live with, something that simply needs to be looked up whenever filling out a form or sending a...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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