Standardizing Classifications
By David Loshin In the most recent post, we posed a straightforward problem: if we have a reporting or analytical objective that depends on using a...
Insights and Analysis for the Data-Driven Enterprise
By David Loshin In the most recent post, we posed a straightforward problem: if we have a reporting or analytical objective that depends on using a...
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a...
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I...
By David Loshin There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that...
Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence Rancho Santa Margarita, CALIF - January...
Rancho Santa Margarita, CALIF- January 14, 2014 - Melissa Data, a leading provider of global contact data quality and integration solutions, today...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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