Insights and Analysis for the Data-Driven Enterprise
Andy Cutler, chief strategy officer, Mercury121In the early days of Web marketing, the promise of the new channel's potential was over-the-top. In...
By Nani Paape, independent project facilitatorI recently read an article about technological change written by Martha Beck. She says it's no longer...
By Joe Hughes, Internet Marketer and product creator, EzineArticlesMore and more people are returning to direct mail to boost sales and profits. Now,...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerHere's why I like postcard marketing campaigns: Short, crisp, and to the...
By Paul Gillin, author, speaker, and writer who advises businesses on online marketingIf you're like many mid- to large-sized businesses today,...
By Dean Rieck, direct mail copywriter Apart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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