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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Mailing Lists

Create Your Mailing List

USPS® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can...

Melissa Team Jul 31, 2017
Mailing Lists

List Hygiene: Your Smartest Move

By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate...

Melissa Team Jul 31, 2017
Mailing Lists

9 Things to Put in Your List Welcome Messages

By Mark Brownlow, Email Marketing Reports The list welcome message is the email that goes out to someone automatically and immediately once you add...

Melissa Team Jul 31, 2017
Direct Mail

How to Successfully Use Deck Cards

By Craig Huey, president of Creative Direct Marketing GroupThey arrive in the mail and, because of their large bulk, always stand out.A card deck is...

Melissa Team Jul 28, 2017
Direct Mail

Why New Move Mailing Lists Work: Part 2

By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....

Melissa Team Jul 28, 2017
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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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