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Why New Move Mailing Lists Work: Part 1

By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....

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Keeping Print Estimating Chaos In Check

By Nani Paape, independent project facilitatorHave you ever found yourself sifting through a bulging file or computer folder full of print estimates,...

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4 List Hygiene Best Practices

By Karen J. Bannan, freelance writer & editorList hygiene has been a concern as long as email marketing has been around, and the basics are just...

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Fundraising in Tough Economic Times

By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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