Insights and Analysis for the Data-Driven Enterprise
By Dean RieckOffers are the heart of all direct response advertising. An offer is not just a statement of your price, it's the deal you're making....
By Mike MaguireThe average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail...
Do you feel your marketing efforts need to be more unified? Try integrated marketing - a holistic approach to ensuring your audience receives a...
Matchbook is a SaaS solution that provides accurate and complete control over your data stewardship processes. With a fully functional user...
According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective...
In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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