Melissa's

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Direct Mail

9 Tips to Make Dimensional Mailers Stand Out

By Mike MaguireThe average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail...

Integrated Marketing

3 Ways to Get Your Integrated Marketing in Gear

Do you feel your marketing efforts need to be more unified? Try integrated marketing - a holistic approach to ensuring your audience receives a...

target prospects

Do More for Less - the Power of Email Marketing

According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective...

global ID verification

How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile...

Analyzing Data

Need the Name of the Property Owner?

The TopConnector app is the easiest way to find the owner of virtually any property in the U.S. - just touch a house or a building on the map. It's...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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