Insights and Analysis for the Data-Driven Enterprise
Good news for direct mailers - consumers love reading preprinted inserts. And the best part - they buy stuff from inserts.A recent study conducted by...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerIn part one of this article, we discussed creating a great headline to drive...
by Dean Rieck, direct mail copywriterOne of the most challenging and exciting of all direct response assignments is attempting to beat a control in a...
On your mark, get set...what? You don't know where to go? You will after you review the checklist Modern Postcard has created. Designed to boost the...
By Leslie Guarnieri, circulation director, Discover magazinePlanning a direct mail campaign is a lot like playing roulette. You have your favorite...
By the Direct Marketing AssociationA top DMA policy priority is keeping the mail channel open for marketers. This focus comes at a time when...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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