Insights and Analysis for the Data-Driven Enterprise
Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It's important to have a sense of...
Postal rate hikes are not the only increase in expenditures publishers are facing--there are also paper, production and printing costs to deal with....
By Alan Rosenspan, Alan Rosenspan & AssociatesIn my consulting, I am often asked that question, in many forms. How much should we spend on the...
By Circulation ManagementOne of the keys to a successful direct-mail campaign is personalization.Customers have come to expect a high degree of...
By Dean RieckOffers are the heart of all direct response advertising. An offer is not just a statement of your price, it's the deal you're making....
By Mike MaguireThe average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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